Your Digital Roadmap Plan

You need a Digital Roadmap plan before you launch a Website or Content Strategy. The Digital Roadmap allows you to determine with precision, how to proceed to develop your digital marketing system. This can be supplemented with a distinct growth plan. Start here.

Content Strategy includes an overall strategy for content marketing, a content calendar system, and Sales Enablement materials for your sales team.

If you have a Growth Plan in place, and just need some additional content marketing pieces, then keep scrolling, otherwise, click the button!

I produce or strategize content for all phases of your marketing cycle:

• Awareness – Attention
• Authority – Interest
• Engagement – Desire
• Conversion – Action
• Retention – Support

Inbound Marketing Content

A great piece of inbound content is like an ATM deposit: it puts useful capital in the hands of your leads so that they will be compelled to withdraw by purchasing your products and services. By positioning yourself as THE go-to expert, you become the obvious choice when it is time to buy.

Landing Pages and other web content

Focus on specific marketing efforts with precision and then measure and fine-tune your results. I can write the content pieces for landing pages, the landing pages themselves, and create the site or subsite for them – one-stop shopping!

Blog Postings

A compelling blog post increases discovery of and traffic to your site, increases lead generation, establishes your expertise and authority, and drives long-term results. Get a new Blog Posting or Article here!

Whitepapers

A whitepaper, whether technical or not, is valuable information that your lead can use. Unlike brochures that get “round-filed”, they are kept due to their value. By sharing your expertise with useful information, your brand will be at the top of the list when it is time to buy.

Video Scripts & Videos

For marketing, a professional video engages your audience and drives traffic to your site like nothing else. Capture your audience by making your message compelling and clear.

Here is a sample script for a short video (Pre-production, approximately 3 minutes in length). After changes, this is the video that came from the script: Cure the pain points in your medical practice!

e-Books

e-Books provide real value that establishes your authority and positions you as your industry’s “go-to” expert.

Here is one example of an ebook that serves as a lead magnet. It became an industry reference standard in Silicon Valley, including major players like Apple and Google. As a result, the client became the “go-to” expert, and is flooded with more requests than they can handle! I edited and illustrated several editions of this book.  Buy a copy now, and see what a top-performing lead magnet looks like!

I can write or edit your book, and prepare it for E-book (e.g. Kindle) and Print-On-Demand paperback or other physical book format. I also edit novels for publication.

Case Studies

A real story (social proof) provides a better demonstration of value, features, and benefits, adoption by trusted companies, and product fit than any other form of marketing.

See a sample case study here.

Data Sheets

Prospective customers for high ticket items want “just the facts”, in a concise comparable format for their research. Highlight the specs and unique value of your product that will make their decision easier!

See a sample data sheet here.

Brochures and other Marketing Collateral

Only after you have positioned your expertise, qualified and educated your leads and taken them to a decision point, will a brochure or sales pitch be fully appreciated.

Documentation, Training Materials and Follow-up communications

Keep your customers by further engagement, support and training. Reduce customer frustration while also reducing support calls by making information clear and accessible.