I produce or strategize content for all phases of your marketing cycle:
- Awareness – Attention
- Authority – Interest
- Engagement – Desire
- Conversion – Action
- Retention – Support
Inbound Marketing Content
A great piece of inbound content is like an ATM deposit: it puts useful capital in the hands of your leads so that they will be compelled to withdraw by purchasing your products and services. By positioning yourself as THE go-to expert, you become the obvious choice when it is time to buy.
Landing Pages and other web content
Focus on specific marketing efforts with precision and then measure and fine-tune your results. I can write the content pieces for landing pages, the landing pages themselves, and create the site or subsite for them – one-stop shopping!
Blog Postings
A compelling blog post increases discovery of and traffic to your site, increases lead generation, establishes your expertise and authority, and drives long-term results. Get a new Blog Posting or Article here!
Whitepapers
A whitepaper, whether technical or not, is valuable information that your lead can use. Unlike brochures that get “round-filed”, they are kept due to their value. By sharing your expertise with useful information, your brand will be at the top of the list when it is time to buy.
Video Scripts & Videos
For marketing, a professional video engages your audience and drives traffic to your site like nothing else. Capture your audience by making your message compelling and clear.
Here is a script for a short video (fountain script format – less than 1 minute). Good videos start from text, whether scripts or expert AI prompts. Scripts can be written for your production team, or I can produce it. I can do live video, machinima animations, AI-generated videos, or a combination. The above script was produced in AI. Here is the video.
e-Books
e-Books provide real value that establishes your authority and positions you as your industry’s “go-to” expert.
Here is one example of an ebook that serves as a lead magnet. It became an industry reference standard in Silicon Valley, including major players like Apple and Google. As a result, the client became the “go-to” expert, and is flooded with more requests than they can handle! I edited and illustrated several editions of this book. Buy a copy now, and see what a top-performing lead magnet looks like!
I can write or edit your book, and prepare it for E-book (e.g. Kindle) and Print-On-Demand paperback or other physical book format. I also edit novels for publication.
Case Studies
A real story (social proof) provides a better demonstration of value, features, and benefits, adoption by trusted companies, and product fit than any other form of marketing.
Data Sheets
Prospective customers for high ticket items want “just the facts”, in a concise comparable format for their research. Highlight the specs and unique value of your product that will make their decision easier!
Brochures and other Marketing Collateral
Only after you have positioned your expertise, qualified and educated your leads and taken them to a decision point, will a brochure or sales pitch be fully appreciated.
Documentation, Training Materials and Follow-up communications
Keep your customers by further engagement, support and training. Reduce customer frustration while also reducing support calls by making information clear and accessible.
Outbound Marketing Content
Descriptions Coming Soon – message me if you need something now.
In the meantime check out warm email marketing automated by Luna.ai.
